As one of the four dominant industries in Hainan Province, tourism is an important pillar for high-quality economic development of the province. China includes Hainan Province in its strategic positioning “Three Areas and One Destination”, among which, “One Destination” refers to international tourism and consumption destination. Hainan tourism industry’s transformation and upgrading pace is quickened, and construction of all-for-one tourism demonstration province is in orderly implementation, leading to continuous improvement of the tourism quality in Hainan Province.
Hainan promises to strongly develop marine tourism, ecological tourism, and rural tourism, etc., promote construction of island-rim tourism highway and tropical rainforest national park, and push ahead with development of the tourism pattern in which one-third of the visitors prefer traditional tropical coastal areas such as Sanya, one-third of them would like to visit tropical rainforest and the vast rural areas in the central part, and one-third of the visitors are guided to the island-rim tourism highway and its post houses.
●All-for-one Tourism Demonstration Province
According to the Overall Plan for the Construction of Hainan Free Trade Port, Hainan Province will “create a demonstration province of all-for-one tourism” by 2025. By 2025, Hainan Province will basically build a tourism industry system that is based on sightseeing tourism, centered on leisure vacation, and characterized by cultural & sports tourism and health tourism. As a result, Hainan Province’s tourism consumption types will be further improved, tourism consumption potential will be further released, and high-end tourism consumption begins to take shape. Amid the backdrop that Hainan Province’s tourism consumption mechanism and institution are geared to international community, its tourism consumption content will become increasingly diversified, high-end, and internationalized.
●Island-rim Tourism Highway
Hainan Island-rim Tourism Highway Project, with main line length of 988.2km, gets through 12 cities and counties (including Haikou, Wenchang, Qionghai, Wanning, and Sanya) where you can view sea tide, explore volcano, visit salt pan, watch lighthouse, and pass through coconut forest. In this project there is a slow traffic system with designed total length of 67km, including cycling system of 46km and walking system of 21km. This tourism highway resembles a string of “Pearl Necklace” that seamlessly links 84 landscape areas (in about 9 categories), 22 coastal headlands, 25 lighthouses, 68 characteristic gulfs, 26 coastal lagoons, 16 mangrove forests, 40 post houses, 31 scenic spots above Class A, 21 tourist resorts, and 261 coastal historic and cultural sites, making it a gorgeous scenery line in Hainan Island.
●Tropical Rainforest National Park Tourism
Hainan Province’s forest coverage rate exceeds 62%, and high-quality development of its tourism is closely associated with development and utilization of local forests, particularly tropical rainforest resources. Hainan Province vows to develop 5 tourism product systems including science popularization and propaganda, rainforest health promotion, low-carbon leisure, ecological tour and sightseeing, and outdoor sports, etc., and live up to combination of natural education through national park with tourism experience.
●National Sports Tourism Demonstration Area
Hainan Province will build 9 state-level sports training bases, and develop sports event brands such as Beach Carnival, Ocean Sports Season, Island-rim Sea Fishing Competition, Golf Series Events, Junior Series Events, and Nationwide Fitness Series Events.
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Summary of the Plan of Hainan Province for the Construction of International Tourism and Consumption Destination in the 14th Five-year Plan Period
Summary of the Plan of Hainan Province for the Development of Tourism, Culture, Radio, Television and Sports Industries in the 14th Five-year Plan Period